Samsonite (Thailand) Co., Ltd has difficulties in recruiting digital marketing communications personnel and meeting ‘fake’, unprofessional employees. Also the company would like to survive amongst the rapid and competitive changes and challenges in today’s society. Accordingly, it is important for the company to equip and strengthen its employees with knowledge and skills in digital marketing communications. The ultimate purposes are to generate higher sale volumes and to build good relationship. We are, therefore, happy to offer the company with the “BU-Samsonite: Digi Academic Training” Programme, a 30-hour, exclusive, and intensive training. The introduction to digital marketing communications, customer insights and journey, content marketing, channel planning, search marketing, and performance marketing are included in this programme.